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If you've shopped for motorcycle gear online, you've probably come across both RevZilla and Cycle Gear. Many riders notice that the two retailers often carry similar products, offer comparable pricing, and even share some services. This naturally leads to a common question: Are RevZilla and Cycle Gear the same company?
The short answer is no, they are not the same brand, but they are owned by the same parent company, Comoto Holdings. Understanding how these companies are connected can help you make better purchasing decisions and know what to expect when shopping for motorcycle gear, apparel, helmets, and accessories.
Many articles online simply state that RevZilla and Cycle Gear are owned by the same company and stop there. However, riders often want to know what that actually means.
In 2016, the founders of RevZilla partnered with investment firm J.W. Childs to create Comoto Holdings, a motorcycle industry holding company. Rather than one company buying the other, both businesses became sister brands operating under the Comoto umbrella.
Today, Comoto Holdings also includes:
These brands remain distinct while benefiting from shared resources and infrastructure.
RevZilla built its reputation as an online-first motorcycle retailer focused on expert product reviews, educational content, and rider-focused buying guides.
Founded in 2007 in Philadelphia, RevZilla became popular among sportbike, adventure, touring, and commuter riders looking for expert guidance before making a purchase.
For many riders, RevZilla serves as a research platform as much as a retailer.
Cycle Gear has a much longer history, dating back to 1974. Unlike RevZilla, its biggest advantage is its nationwide network of physical retail stores.
Because riders can physically inspect gear before buying, Cycle Gear remains a preferred option for customers who want to verify sizing and fit in person.
This is where many riders get confused.
Although RevZilla and Cycle Gear operate as separate brands, they often leverage the same parent-company infrastructure. In practice, customers may notice:
However, each brand maintains its own website, marketing approach, customer experience, and leadership team. Comoto has repeatedly stated that the companies are intended to remain separate brands rather than merge into one.
The better retailer depends on your shopping style.
For many riders, the smartest approach is using both. Research products on RevZilla, then visit Cycle Gear to check sizing and fit when possible.
One content gap in many articles is discussing what shared ownership means for riders.
Because both companies belong to Comoto Holdings, customers may notice similar inventory systems, shipping practices, promotions, and customer service policies. Some motorcycle communities have discussed concerns about consolidation in the powersports retail industry, while others appreciate the broader product selection and improved logistics created by a larger organization.
The reality is that most customers experience little difference beyond the shopping format: RevZilla emphasizes digital convenience, while Cycle Gear emphasizes local retail accessibility.
No. Neither company directly acquired the other. Both became sister companies under Comoto Holdings.
Many products are similarly priced because they operate within the same corporate family, although promotions and availability can occasionally differ.
Certain loyalty and rewards benefits may work across the Comoto family of brands, depending on current program terms.
Cycle Gear has a larger physical retail footprint, while RevZilla is known primarily for its ecommerce presence and digital content.
So, are RevZilla and Cycle Gear the same?
Not exactly.
They are separate motorcycle retail brands owned by the same parent company, Comoto Holdings. RevZilla focuses on online shopping, expert reviews, and educational content, while Cycle Gear specializes in physical retail locations and hands-on customer service. Together, they form two of the most influential names in the motorcycle gear industry, serving riders through different but complementary shopping experiences.
